CASE STUDY: Kaye Putnam

Sales Page Design & Development for Online Course Launch

"I’ve worked with a lot of creatives – Corine is in the top 1% of 1%.
We did a sales page and in the initial launch – without a webinar or a free challenge – OVER 5% converted to sales."

– Kaye Putnam, www.kayeputnam.com

summary:

The Client

Kaye Putnam is a Psychology-Driven Brand Strategist and one of the best people I’ve had the opportunity to work with. Her work has helped 1000s of entrepreneurs build their brands and has been featured by industry leaders like Teachable and Entrepreneur. As Kaye's team designer for years, I completed countless web design & development projects—both internal & white label—during my time with her.

The Challenge

Up to this point, all of Kaye's courses were about branding, and her launches were often promoted with a webinar or free challenge. This time she wanted to sell straight to email. No webinar or free event. So a sales page that pulled it's weight was a non-negotiable.

How I helped

Sales pages are long. Like 1000s of words long. My role here was to not only break it up design-wise so it was digestible and enticing to the audience, but to also ensure that all the key components visitors are looking for were present. After assessing the content, it was time to make it convert.

Result Spotlight

Exceeding Expectations with a 5.1% Conversion Rate

During Kaye's course launch, her sales page received 2,253 unique visits.
With 115 sales, that's a 5.1% conversion rate.
(For paid offers like online courses, the average conversion rate is 1-2%. Hers was over 5%.)

"I’ve been in business a long time and I’ve worked with a lot of creatives - Corine is in the very top: The top 1% of 1%. Both in terms of talent and attitude, and just the way her brain works.
Her designs are beautiful, but not only that…
They’re incredibly strategic and they WORK."

project details:

CLIENT:

Kaye Putnam

PACKAGE BOOKED:

Sales Page Design & Development

TIMELINE:

3 days

My sales pages are strategically designed for maximum sales

What Kaye had to say:

"We did a sales page for a new course of mine and in the initial launch we had 2,253 visitors.
Of that (without a webinar or free challenge) straight from email to the sales page OVER 5% converted to sales.

It was a $30k+ launch, and I attribute a lot of that to how EFFECTIVE the sales page was!"

Custom Tailored for Success

Some pages hold a special place in my heart – and by some pages, I mean sales pages 😉. These highly strategic, conversion-focused pages make my strategy-lovin’ heart soar, and aim to do the same for my client’s bottom line.

Here are a few strategic design choices I made to ensure Kaye's sales page converts like crazy!

Vibrant Buttons to Naturally Encourage the Next Step

One of Kaye's brand colors is an eye-catching yellow that stands out against both dark and light backgrounds, making it the perfect color and my choice for the sales page buttons.

Keeping Visitors Scrolling with Overlapping Design Elements

Compared to a regular website page, sales pages are L-O-N-G. To keep visitors engaged, I intentionally incorporated overlapping and layered elements, which tells the viewer's brain to keep scrolling because there's more to come.

Anticipating & Removing Uncertainty by Clarifying the Checkout Process

Kaye's checkout process required buyers to sign into Teachable. This extra step (signing in) can create major friction and lead to lost sales. To address this, I added a friendly note above the checkout to clarify next steps – alleviating the concern while improving both user experience AND overall sales.

"If you have the opportunity to work with Corine, snatch it up. You will not regret it. *Get excited* for what’s possible when you have somebody like her on your team."

– Kaye Putnam, www.kayeputnam.com