CASE STUDY: Jana O. Media

Sales Page Design & Development for Online Course Launch

"Corine designed a sales page for me that exceeded allll of my expectations. But most importantly, it was VERY effective."
– Jana Osofsky, www.janaomedia.com

 summary:

The Client

Jana is a Pinterest & Content Marketing Strategist and educator for online coaches, consultants, and course creators. She and I collaborated through a mutual client for several years before I had the privilege of working directly on her brand. Knowing how elegant, refined, and established Jana's brand and business were, I couldn't want to dive in!

The Challenge

Jana’s goal was two-fold:

  1. To create a high-converting sales page for her new online course
  2. To reuse the sales page in an evergreen funnel post-launch

...saving her the time, effort, & money of creating two separate sales pages.

How I helped

With foresight for her post-launch evergreen funnel, I designed a visually striking, strategy-infused sales page that guided visitors seamlessly to the sale—delivering immediate ROI during the live launch and long-term value for ongoing sales.

Result Spotlight

Sales Page Immediately Paid for Itself with a 4.56x ROI

Converting at an earth shattering 14.2% and generating a 4.56x ROI, Jana's sales page paid for itself in full during it's first live launch. She then was able to set it as evergreen to serve as a high-performing asset in her ongoing funnel.

"The sales page Corine designed converted at 14.2% on my first launch. The investment was worth every penny! Plus, now I have a highly-effective and gorgeous sales page to use in the evergreen funnel I’m creating to sell this offer."

 project details:

CLIENT:

Jana Osofsky

PACKAGE BOOKED:

Sales Page Design & Development

TIMELINE:

2 days

My sales pages drive *real results*, from high-performing live launches to evergreen funnels.

What Jana had to say:
"The process: easy and streamlined.
The finished product: crazy-attractive and on-brand.
The sales page: converted at 14.2% on my first launch.

Plus, now I have a highly-effective and gorgeous sales page to use in the evergreen funnel I’m creating."

Custom Tailored for Success

Some pages hold a special place in my heart – and by some pages, I mean sales pages 😉. These highly strategic, conversion-focused pages make my strategy-lovin’ heart soar, and aim to do the same for my client’s bottom line.

Here are a few strategic design choices I made to ensure Jana's sales page converts like crazy!

Guiding Action with Elevated, Eye-Catching Buttons

A dash of custom code brought Jana’s buttons to life with a gold shimmering effect. This not only added an elegance perfectly aligned with her brand, but also helps keep visitors engaged and makes the path to purchase crystal clear.

Building Trust with Borrowed Credibility

Since this was a brand-new course, Jana didn’t yet have testimonials for it. Incorporating positive feedback and success stories from her other courses (aka “borrowed credibility”) gave her sales page the social proof it needed while reinforcing her authority as a teacher.

Stopping the Scroll with High-Contrast Enrollment Sections

Much of this sales page leaned into the lighter, brighter tones of Jana’s brand palette. One effective way to “stop the scroll” is through contrast. By incorporating deeper, richer tones, we break the visual pattern, recapture attention, and draw the eye directly to where it matters most: the point of enrollment.
"Don’t hesitate to hire Corine for your design projects.
The investment is worth every penny!"
– Jana Osofsky, www.janaomedia.com

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Your Sales Page,
Designed to Convert.

From launch day to evergreen, your sales page should work as hard as you do. Let’s make it happen!

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