CASE STUDY: MMH Experience
Custom Brand & Website with SEO Strategy
"I'm a dinosaur in the number of years I've been working in the communications field. I have very specific wants and needs regarding the promotion of our company - so I needed to work with someone amenable to working within those confines while also helping us add new dimension to our website. "
– Brenda Horn, www.mmhexperience.com
summary:
The Client
An award-winning boutique design and build firm from Kansas City, MMH Experience specializes in custom and semi-custom homes. While their world-class craftsmanship was immediately obvious, what truly impressed me was the genuinely hospitable, caring nature of their team from the moment we met. Yes, they’re a luxury firm. But they exude the warmth and kindness of a small-town family business.
The Challenge
When Brenda Horn, MMH's Director of Operations, reached out she outlined their key desires: To modernize and improve website functionality to better support and elevate the MMH brand, showcase their exceptional portfolio, and increase website traffic through aggressive SEO.
How I helped
Bringing this vision to life was the job for a dynamic duo: Me and my brilliant SEO partner, Lauren. While I designed a gorgeous, modern, and functional site to elevate their brand and boost inquiries, Lauren created and implemented a custom, page-by-page SEO strategy to drive traffic.
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to reveal the ‘before’
"Corine’s can-do attitude was a refreshing approach to what we have experienced in the past.
She also partnered with us and her SEO partner Lauren to give us great guidelines specifically to drive SEO. Very helpful!"
She also partnered with us and her SEO partner Lauren to give us great guidelines specifically to drive SEO. Very helpful!"
project details:
CLIENT:
Brenda Horn
PACKAGE BOOKED:
Custom Brand & Website with SEO Strategy
TIMELINE:
7 weeks
I help guide your vision into a website that showcases your brand perfectly.
What Brenda had to say about it:
"As a custom home builder and interior design company, visuals are everything when selling our work. Corine provided excellent direction for our new website, then took our list of “have to haves”, blended it with our “hope fors” and delivered above and beyond.
A great captain of the team, Corine gently pushed back in areas she thought we might be headed in the wrong direction to keep cohesiveness while pushing old boundaries."
A great captain of the team, Corine gently pushed back in areas she thought we might be headed in the wrong direction to keep cohesiveness while pushing old boundaries."
Custom Tailored for Success
By taking the time to understand your unique brand, vision, and goals I’m able to effortlessly step into your shoes and create a website that not only looks & feels like YOU but is also designed to achieve your version of success.
Here are a few strategic design choices I made to ensure the new MMH Experience website is set up to achieve their team's vision for success.
Carefully Crafting An Experience You Can Feel
When seen at full screen, this section is a breathtaking one. Bubbling champagne, black and gold, and subtle movement draw the eye in, creating an experience that feels immersive, refined, and unmistakably luxurious. The exact feeling MMH is going for.Creating Separate Long-form Service Pages
MMH builds two types of luxury homes: Custom and Semi-Custom, each attracting a very different buyer with unique priorities. Upon my recommendation, we created dedicated pages for each in order to highlight the specific desires of each buyer (limitless customization vs. budget consciousness). By creating these tailored, intentional pages we help clients feel more clear and understood, and increase the likelihood that they take the next step.
Infusing Design-Inspired Artistic Embellishments
Between moody color swatches, gold splatters, subtle paint textures, and hand-drawn accents it’s hard not to fall in love with this one. As you scroll through this website's luxurious pages, the artistic touches draw you in and feel tangible – like you've already started designing your gorgeous luxury dream home.
"What I liked most about working with Corine was her creativity, attention to detail, responsiveness, and great attitude!
She *nailed* the dismount of this project."
She *nailed* the dismount of this project."
– Brenda Horn, www.mmhexperience.com
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Your Dream Website,
Designed to Work (and Wow)
From first impressions to ongoing results, your website should as hard as you do. Let’s make it happen!