CASE STUDY: McCroskey Interiors

Complete Website Redesign with Shop Customization

"Our team had the pleasure of collaborating with Corine on the redesign of our interior design firm's website, and the experience & outcome were nothing short of exceptional."
– Laura McCroskey, www.mccroskeyinteriors.com

 summary:

The Client

Laura McCroskey is the Owner & Principal Designer of McCroskey Interiors: An award-winning, full service interior design firm located in Kansas City, MO.

Our paths crossed when KJ Blattenbauer—a long-time client of mine & Laura's PR Manager—connected us. KJ then served as the team's point person throughout the project to minimize Laura's required involvement.

The Challenge

As a luxury design firm with an eye for design, Laura's DIY website was no longer doing her business justice.

Laura wanted a complete website redesign ASAP to better represent the high-end aesthetic she's known for, and to help grow the business beyond the Kansas City area.

How I helped

My Custom Website Design package was the perfect fit to fully redesign her website in just 3 weeks. On my recommendation, Laura also added on a "design touch up" for her shop website in order to ensure a consistent, high-end brand aesthetic & experience between both platforms.

Result Spotlight

Prestigious Media Recognition

Since relaunching their website in February 2023, the McCroskey Interiors team has been featured in dozens of top-tier publications — including Forbes, Martha Stewart, HGTV, and Elle Decor.

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to reveal the ‘before’

After Image Before Image
"Corine translated our vision into a show-stopping portfolio piece that not only reflects the luxurious, high-end aesthetic we're known for but will also serve as a powerful tool for PR and growing our business."

 project details:

CLIENT:

Laura McCroskey

PACKAGE BOOKED:

Custom Website Design with Shop Customization

TIMELINE:

5 weeks

My process brings your vision to life with ease and efficiency.

Here's how Laura felt about it:
"Corine truly brought the essence of McCroskey Interiors to life in a way we didn’t think possible and made it easier than I ever imagined.

If I were her I’d be showing this website to all of my clients because it’s absolutely perfect."

Custom Tailored for Success

By taking the time to understand your unique brand, vision, and goals I’m able to effortlessly step into your shoes and create a website that not only looks & feels like YOU but is also designed to achieve your version of success.

Here are a few strategic design choices I made to ensure Laura's website is set up to achieve her vision for success.

Enhancing Credibility with High-Quality Photography

High-quality website photography instantly elevates both aesthetic and credibility. Laura’s stunning gallery of client work became the star of her website, underscoring her firm's luxurious, high-end craftsmanship and attracting future clients.

Interactive Portfolio Pages

While Laura didn't invent sliding marble panels, her team introduced them to the Kansas City area. As a nice "cherry on top" for her Portfolio features (called "Spaces"), I incorporated interactive sliders where visitors can open and close panels themselves. An elegant touch that adds some fun and delight.

Creating Brand Cohesion

This project was two-fold: First, Laura needed a full website redesign. Second, she had an art shop where clients can purchase artwork. To ensure a consistent aesthetic & experience across both sites, I first redesigned the main website (WordPress) then translated the same design style over to the shop website (Shopify).
"For anyone looking for an expert who not only understands design but also values your preferences and aspirations, I highly recommend Corine."
– Laura McCroskey, www.mccroskeyinteriors.com

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Your Dream Website,
Designed to Work (and Wow)

From first impressions to ongoing results, your website should as hard as you do. Let’s make it happen!

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Post-Launch Support

Since launch, I’ve continued supporting McCroskey Interiors with monthly Design Days for ongoing upgrades and Monthly Maintenance for website security.

Here are some examples of what we’ve accomplished, post-launch:

  • Added 60+ press features to the website
  • Published 10+ new portfolio pages (“Spaces”)
  • Increased inquiry conversion rate by 44%
  • Designed a Virtual Consultation page
  • Launched new “Shop Our Spaces” section
  • Designed a (gorgeous 😍) branded presentation template (Canva)
  • Designed a coffee table book template (Canva)
  • Analyzed data and made strategic adjustments to improve conversions

Snippet from one of three ‘Shop Our Spaces’ pages where the team shares highly-requested product links

Page for a new service: Virtual Design Consults

Canva template for quickly creating proposals or presentations

Added 60+ press features including Forbes, HGTV, Martha Stewart, and more
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