CASE STUDY: Heather Quisel
Complete Business Rebrand & Custom Website Design
"It's really vulnerable to hand everything over and HOPE someone can see through you and capture your essence in such a permanent way. In such a FIRST IMPRESSION way. It matters, and it matters a lot. I love love love what you've created. It's like you're IN MY HEAD!"
– Heather Quisel, www.heatherquisel.com
summary:
The Client
Heather Quisel was a successful business coach and marketing leader who built and sold a million-dollar business – until 2018 when her husband tragically passed away and her entire world changed. Unable to find the widowhood support she truly needed, she built it.
Now, Heather help fellow widows rebuild their lives with her widow-only community, mentorship, and group coaching programs.
Now, Heather help fellow widows rebuild their lives with her widow-only community, mentorship, and group coaching programs.
The Challenge
When we first met, Heather's website was a complete disconnect from her work. It hadn't been updated in over a decade, and the idea of overhauling it felt impossible to her. She simply didn't have the bandwidth to envision it and "put it on paper", despite her desire to.
How I helped
Struggling to put your vision into words is probably the #1 concern I hear from clients. We’re often just too close to our own work. That’s where I came in. I asked the right questions, pulled out what was already there, and shaped her website into something real, aligned, and unmistakably her.
Result Spotlight
39% Subscriber Growth in Three Months
This redesign drove a 39% increase in new subscribers in its first three months, compared to the previous quarter.
swipe
to reveal the ‘before’
"Corine—
I just need you to know how much I LOVE this design. The unique details, the way you used my images and words—it's perfect. You've created such a warm, inviting space for these women who become my friends. This is my new front door, and it's beautiful. Thank you for helping me make this a reality. 💛"
I just need you to know how much I LOVE this design. The unique details, the way you used my images and words—it's perfect. You've created such a warm, inviting space for these women who become my friends. This is my new front door, and it's beautiful. Thank you for helping me make this a reality. 💛"
project details:
CLIENT:
Heather Quisel
PACKAGE BOOKED:
Custom Brand & Website Design
TIMELINE:
4 weeks
I don’t just design websites.
I step into your vision. Embody your brand. And build from the inside out.
How Heather felt about it:
"when i first saw corine's mock ups, i cried. it was such an incredible feeling to see my work reflected in such a beautiful way. i just felt this overwhelming joy to have such a permanent place for my work on the internet.
i kept pulling up the website over the next few days, just in awe of *the way* she had created my brand and also...seeing the scope of my work in such a professional way."
i kept pulling up the website over the next few days, just in awe of *the way* she had created my brand and also...seeing the scope of my work in such a professional way."
Custom Tailored for Success
By taking the time to understand your unique brand, vision, and goals I’m able to effortlessly step into your shoes and create a website that not only looks & feels like YOU but is also designed to achieve your version of success.
Here are a few strategic design choices I made to ensure Heather's website is set up to achieve her unique vision of success.
Designing with Empathy
Many of the women visiting Heather's website are enduring unimaginable grief. It was important that every detail was chosen with intention to create a safe, supportive, calm environment. To do so, I prioritized soft, personal visuals, warm and empathetic language, and organic, hand-drawn touches with a spacious, minimalist layout to successfully evoke a feeling of safety and peace.Outlining Programs Clearly & Concisely
Heather offers three core programs, each suited for widows at different stages of their healing journey. I laid them out side-by-side using approachable, easy-to-understand language so readers can quickly see the differences and feel confident choosing the program that’s right for them.
Creating Program-Specific Brand Guidelines That Stay Cohesive with the Core Brand
To differentiate Heather's three core programs, I created custom Brand Guidelines for each, including messaging (what each program is and provides) and visuals (color palette, fonts, buttons, and accents). These guidelines allowed us to create sales pages and marketing assets for each program that feel deeply unique while still aligned with her core brand.
"Corine has been THE best person to work on my work.
Not only did she seem to understand and embrace the vulnerability and tenderness of my work, but she just took the reigns—which is something I really needed. As a solo entrepreneur and solo mom, I find it difficult to make extra decisions on top of my very full life. I loved feeling *taken care of* by someone who knows what she's doing."
Not only did she seem to understand and embrace the vulnerability and tenderness of my work, but she just took the reigns—which is something I really needed. As a solo entrepreneur and solo mom, I find it difficult to make extra decisions on top of my very full life. I loved feeling *taken care of* by someone who knows what she's doing."
– Heather Quisel, www.heatherquisel.com
Book a Discovery Call
Your Dream Website,
Designed to Work (and Wow)
From first impressions to ongoing results, your website should as hard as you do. Let’s make it happen!
Post-Launch Support
Since launch, I’ve continued supporting Heather with monthly Design Days for ongoing upgrades.
Here are some examples of what we’ve accomplished, post-launch:
- Designed & launched a sales page for live event
- Designed & launched a sales page for online course
- Designed a Free Guide PDF lead magnet 😍 (Canva)
- Created new opt-in page to promote Free Guide
- Performed Website Analytics Report and implemented conversion-focused improvements
- Analyzed data and made strategic adjustments such as new headlines, body copy, opt-in forms, and form placement
- Published new blog posts
- Created dozens of IG Story graphics to promote programs
- Added dozens of program testimonials
- Designed a tribute page to honor Heather’s beloved late husband, Larry❤️🩹
Preview of a sales page for Heather’s online course for widows, ‘Raising Them Without Him’
Preview of a sales page for Heather’s 2025 in-person event for widows, ‘Real Widowhood: LIVE’
Website Analytics Report to assess what was working well and opportunities for growth
27 page PDF guide created as a free opt-in to Heather’s email list
Opt-in page for Free Guide
A tribute page created to honor Heather’s beloved late husband, Larry ❤️🩹