CASE STUDY: Rep for Rep

Custom Website
with Membership Platform Setup

"Before working with Corine I was frustrated, overwhelmed, and honestly scared. I wasn't sure if my vision would ever come to life because I didn't know what the next step was."
– Kate Prestage, www.nomoredayones.net

 summary:

The Client

Kate Prestage is a personal trainer and owner of The Warehouse Studio, a successful group fitness studio in Alabama. Dedicated to helping clients become stronger both physically and mentally, she's built a loyal community around her philosophy of consistency over perfection. Referred by a long-time client that I adore, I had a feeling Kate and I were going to be a great fit from the start.

The Challenge

After years of teaching group fitness in person, Kate dreamt of expanding her impact through a virtual strength training membership. But after hours upon hours trying to figure it out on her own, she began to worry the vision might never come to life. That's where I came in.

How I helped

Tech-heavy projects like this that require payment processing, automations, & member access can get overwhelming fast. Luckily for Kate, my brain thrives in that realm. I blended the website (Shopify) and the membership (Arketa) into one seamless member experience from first visit to first workout.

Result Spotlight

100+ Founding Members
in the First Week

With an ambitious goal of reaching 1,000 members this year, welcoming 100+ members in the first seven days gave Kate immediate proof and confidence that Rep for Rep was something people truly wanted, and a strong foundation to continue building from.

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to reveal the ‘before’

After Image Before Image
"With Corine, I actually enjoyed this coming to life while she handled absolutely everything. She made her recommendations but was never forceful or pushy. I truly felt like every decision was up to me and she would make it happen."

 project details:

CLIENT:

Kate Prestage

PACKAGE BOOKED:

Custom Website Design with Membership

TIMELINE:

4 weeks

I handle the complex tech and strategy so you can focus on what you do best.

How Kate felt about it:
"It is everything I had hoped and dreamed of—but somehow so much more.

I'm excited to continue working on the parts I'm good at (training and supporting clients) because Corine handled everything else."

Custom Tailored for Success

By taking the time to understand your unique brand, vision, and goals I’m able to effortlessly step into your shoes and create a website that not only looks & feels like YOU but is also designed to achieve your version of success.

Here are a few strategic design choices I made to ensure Kate's program and website are set up to achieve her vision for success.

Defining the Brand
From the Ground Up

When we began, Rep for Rep didn't have a defined brand identity, or even a name.
So before we could dive into execution, we first outlined the vision, messaging, visual direction, and even the program name😉—resulting in a brand identity that feels welcoming, motivating, hard-working, and elite yet attainable.

Switching Platforms
for Long-Term Growth

We initially planned to set up a quick-and-dirty website and membership on Shopify, then rebuild it "properly" down the road. However, I quickly realized this was creating unnecessary future work and a subpar outcome. So we pivoted. We moved the membership portion to Arketa - a platform specifically built for online fitness memberships.
The result? A better experience for Kate's members, simpler membership management for Kate, and a platform that not only meets her needs today, but sets her up for so much more than originally imagined.

Prioritizing What Matters Most

While Kate has exciting plans to expand the website with pages for nutrition and her in-person fitness studio, I recommended we hold off... for now.
During the initial launch, I wanted every element of the website focused on a single goal: promoting Rep for Rep. By resisting the urge to launch everything at once, we would reduce distractions, strengthen the messaging, and increase the likelihood that visitors become paying members.
"Me and my husband were spending so much time trying to figure it out on our own and we were exhausted and burnt out! Now, I would tell a friend to not waste another minute and hire Corine immediately."
– Kate Prestage, www.nomoredayones.net

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Your Dream Website,
Designed to Work (and Wow)

From first impressions to ongoing results, your website should as hard as you do. Let’s make it happen!

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